Similar to a Sonos, you link your two devices via a Wi-Fi network. The whole apparatus is controlled via an app. But instead of rejecting technological advances, it embraces them-then weaves in wellness components your phone sorely lacks. It wakes you up by playing a loud noise, and you turn it off by hitting a button. On a fundamental level, Loftie is, yes, a time-telling and awakening device. I stumbled upon Loftie after an admittedly cringey Google search for “millennial alarm clock.” (Look, I’m not a Luddite! I don’t want to manually, repeatedly press a bunch of buttons.) Carried by the MoMA Design store-an aesthetic arbitrator if there ever was one-it was on its way to my New York City apartment in just a few clicks. In fact, the only thing I feel is lingering anxiety over “low ink” notifications. ![]() This led to absolutely no traceable character development nor do I, nearly two decades later, feel any sort of nostalgia. I spent an entire childhood logging onto a Windows 2000 computer, typing “Mapquest” into Internet Explorer, then printing out seven to nine pages of streaky, borderline unreadable directions for my mother to drive me to various friends’ houses. iPhones and Samsungs have replaced a lot of personal technology over the past few years-flashlights, portable music players, digital cameras, and paper maps, for example, have all fallen by the wayside-and, frankly, made our many of our lives easier and better by doing so. ![]() And since 85 percent of Americans have a smart device, well-do you really need us to do the math? ![]() Think that’s a sweeping generalization? One survey estimates 83 percent of mobile owners in America also use it as an alarm clock. Most everyone wakes up in the same exact way: to a blaring sound emitting from their cellphone.
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